Change Your Landscape

We were approached by Green Corridor (in conjunction with V-Involved and Heathrow Community Fund) to work alongside copywriters the Fountain Partnership in producing marketing collateral for their new project.

The aim was to get 14-25 year olds to volunteer in a project to regenerate three boroughs in London. The youngsters would be involved in all aspects of the project and there was the possibility of gaining a qualification through their work.

The budget was small, and the brief was originally for a simple leaflet, but we felt that with some creativity it could be worked around to cover a much more enticing multi-platform marketing campaign. The final solution contained two major pieces:

• A set of business card sized flyers which contained several different slogans and promoted making contact via the website, email, text (we got Green Corridor to buy a basic pay-as-you-go phone to be able to reply to these) or phone. These card had die cut slits to enable them to be linked and stacked wherever they were displayed, encouraging people to play with them and making the display far more vibrant than the usual stack of flyers.
• A microsite with additional information and a simple contact form